| Car Festival |
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The Kaliyaperumal temple is a major attraction of Ariyalur. This temple is famous for its "Car festival" which is conducted yearly. The people of Ariyalur celebrate the festival grandly. |
| A Ten-Day Celebration : |
The car festival is a 10-day celebration for the small town of Ariyalur. The festival starts with the day of "Srinavame" in the month of Chithirai or Panguni (March-April). The grand event of Eganthem Sevai for Varatharajapermual is on 10th day of festival. The festival attracts people from all over the state of Tamil Nadu. |